Released on = April 20, 2007, 3:37 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Chinese market to rise 12.5% yearly through 2010

Chinese demand for primary and secondary batteries is projected to rise 13 percent
annually through 2010 to ¥120 billion. Among the factors driving this growth are
strong demand for batterypowered products such as cellular phones and digital
cameras, and increasing production of electrical and electronic devices.

Press Release Body = Batteries in China industry forecasts to 2010 & 2015

Chinese market to rise 12.5% yearly through 2010

Chinese demand for primary and secondary batteries is projected to rise 13 percent
annually through 2010 to ¥120 billion. Among the factors driving this growth are
strong demand for batterypowered products such as cellular phones and digital
cameras, and increasing production of electrical and electronic devices. Market
gains will also be supported by an ongoing shift in the product mix toward more
expensive batteries (such as lithium-based cells) that deliver enhanced performance
for high-drain electronic equipment. Secondary battery market gains will outpace
demand for primary batteries through 2010, due in part to strong growth in the use
of highdrain portable electronic devices.

Alkaline among the best primary battery prospects

Although zinc-carbon/zinc-chloride batteries are forecasted to dominate primary
battery sales in 2010, alkaline batteries will experience the strongest rates of
growth, supported by a shift in the primary battery product mix from zinc-based
cells toward alkalines. Driving market growth will also be the increasing number of
battery-powered portable devices in use and a shift in sales toward more expensive,
high-rate alkaline batteries. Primary lithium battery demand will also be strong.

Consumer uses to remain top primary battery segment

Consumer applications will account for over two-thirds of all primary battery sales
in 2010. Driving market gains will be such factors as continual improvements in
primary battery performance -- allowing them to be employed in a growing array of
applications -- and a shift in the product mix toward more powerful, higher-priced
batteries (such as alkaline cells and advanced lithium batteries). Market gains for
primary batteries will also be supported by rising durable goods production, which
will boost demand in the industrial sector.

Li-Ion to outpace other secondary battery types

Supported by rapidly expanding use of high-drain electronic products like wireless
phones, notebook computers and digital cameras, Li-Ion batteries experienced a
meteoric growth during the 2000 to 2005 period. Looking forward, lithium-based
batteries will remain the fastest growing secondary batteries. Helping to boost
sales will be the superior performance attributes of these batteries compared to
other chemistries, as well as declining prices and continual technological
innovations in lithium battery design.

Portable devices the largest, fastest growing secondary market

Demand for secondary batteries used in portable devices is expected to advance the
strongest among all secondary battery segments as personal income increases and
various high-drain products like digital cameras and advanced cellular phones
equipped with such features as Internet access, e-mail, color displays and cameras
become more common. Manufacturers have also been reducing the time needed to
recharge certain secondary batteries, thereby making the units more appealing to
consumers who usually opt for more convenient primary cells.

Study coverage

Details on these and other key findings are available in Batteries in China, a new
Freedonia industry study priced at $4900. The study presents historical
Chinesedemand data for 1995, 2000 and 2005 plus forecasts to 2010 and 2015 by
primary and secondary battery product (e.g., zinc-carbon/zinc-chloride, alkaline,
leadacid, silver oxide, zinc-air, nickel-metal hydride, nickel-cadmium) and by
market. The study also considers market environment trends and indicators, reviews
battery technology, presents market share data and profiles 33 leading competitors.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

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